The beauty of Google Data Studio is that it can be used to create any marketing report or dashboard. If you’re suffering from blank page syndrome, you might want to start by learning about the different types of custom reports that Google Data Studio can generate.
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Google Analytics is a powerful tool for website owners and operators to measure traffic, engagement, and conversions. It is important to audit your Google Analytics setup to ensure the data collection is accurate.
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Digital Analytics is no doubt one of the most critical aspects of a successful digital strategy, which is often overlooked by many organisations. Marketers, agencies, and organizations spend a lot of money to design creative websites/applications and then drive traffic from paid channels like Google Ads and Social media campaigns. The focus for most of the businesses has often been on the acquisition channels.
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As a business owner, you have probably heard of Google Analytics. But what is it? What Google defines as Google Analytics provides you a complete understanding of your customers across devices and platforms.
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A landing page is a website page with a specific function, such as converting visitors into leads. At the same time, there are many different sorts of landing pages. While there are many different kinds of landing pages, the goal is the same: to convert that initial curiosity into a lead, sale, or new client.
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If you’re running a website or an app, it’s important to understand how visitors interact with your content. That’s where Google Analytics comes in.
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As a certified Google Analytics agency, we understand the importance of having a clear understanding of the traffic that comes to your website. One way to achieve this is by integrating Google Search Console with Google Analytics 4.
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If you run an online store on Shopify, you know how important it is to track your website’s performance. Google Analytics (GA) is a free tool from Google that allows you to track website traffic, user behaviour, and other important metrics.
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We as eCommerce experts can’t emphasise enough how important it is to track your website’s performance, measure your marketing campaigns, and optimise your online store for better conversions.
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After 2020, we feel like we have entered a new age along with a new decade. With technology connecting us globally like never before, there have been vast advancements in just three years. As we are in 2023, it’s important for us to stay up-to-date with the latest trends in order to efficiently navigate the martech world.
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As an e-commerce business owner, you understand that boosting online sales is essential for your company’s success. However, with so much competition in the digital marketplace, standing out and increasing your revenue can be tough.
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An immensely powerful tool for learning website data and understanding visitor behaviour is Google Analytics 4 (GA4). It does, however, have its fair share of drawbacks, just like every piece of software that is newly released.
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Google Analytics is a tool which gives us a better understanding of our customers, the website traffic & much more. Google Analytics with Looker studio will visualise the data collected by GA in an immersive way and let non-technical people know everything at first glance.
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Picture this: a shopping cart brimming with products, excitement in the air, and the promise of a sale. But then, a sudden halt – the customer abandons ship. Cart abandonment, a bitter pill for e-commerce store owners to swallow, can be puzzling.
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Websites are like living organisms you know, constantly adapting to new environments. The best example? The animal kingdom keeps migrating to the perfect environment year-round. Today, we delve into one of the most crucial phases of a website’s life – migration.
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Folks, let’s dive into a scene we are familiar with, picture your business as a cruise ship sailing through the vast ocean of commerce. Your goal is to reach the destination of profitability.
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One strategy that’s been turning heads for fresh ways to understand customers better and provide personalised experiences is zero-party data. This type of data is provided by the customers with their consent, and it’s shaping up to be a game-changer.
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Black Friday in Australia is a prime opportunity for e-commerce businesses to boost sales and engage both new and existing customers. As the holiday shopping frenzy approaches, it’s crucial to prepare and strategies to stand out in the competitive market. To maximize your success on this special day, it’s essential to create enticing offers that cater to the diverse interests of your target audience. In this blog, we’ll explore the types of offers you can run on your Shopify store during Black Friday, with a focus on leveraging analytics and strategic planning. We’ll also discuss how to use your Martech Stack to drive conversions and elevate your business.
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Black Friday in Australia is a prime opportunity for e-commerce businesses to boost sales and engage both new and existing customers. As the holiday shopping frenzy approaches, it’s crucial to prepare and strategies to stand out in the competitive market. To maximize your success on this special day, it’s essential to create enticing offers that cater to the diverse interests of your target audience. In this blog, we’ll explore the types of offers you can run on your Shopify store during Black Friday, with a focus on leveraging analytics and strategic planning. We’ll also discuss how to use your Martech Stack to drive conversions and elevate your business.
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In the fast paced world, where websites connect businesses with people, making the user experience great is super important. Digital analytics is like a helpful guide in this, giving useful information that helps businesses make smart choices. This blog talks about why digital analytics is so important for making websites better, looking at its parts, important numbers, ways to make things better, and the tools that help in this process. As a top digital analytics agency, we’re here to give our clients the knowledge they need to make their online journey better.
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