Digital Analytics Consulting Services

Analytics is one of the most critical aspects of digital strategy. At Digitxl, we use various technologies including Google Analytics, Adobe Analytics, Heat maps, and Tag Management systems to capture the right digital data. We create meaningful analytics reports using this data, that can provide insights and optimisation opportunities for your business.

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Analytics Strategy

Every business must have some sort of Analytics strategy, which can help you to measure as well as optimise the digital assets & marketing campaigns. Without a proper analytics strategy, it is very difficult to understand if your digital performance is on the right track. It is like throwing darts with a blindfold. Analytics strategy can build a high performing ecosystem that can drive continuous optimisation and personalisation for your customers; and enhance your digital transformation.

Every business must have some sort of Analytics strategy, which can help you to measure as well as optimise the digital assets & marketing campaigns. Without a proper analytics strategy, it is very difficult to understand if your digital performance is on the right track. It is like throwing darts with a blindfold. Analytics strategy can build a high performing ecosystem that can drive continuous optimisation and personalisation for your customers; and enhance your digital transformation.

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Digital Analytics

Digital Analytics helps you better understand your digital performance by analysing quantitative and qualitative data. It covers a wide analytics ecosystem namely web analytics, marketing analytics, mobile app analytics, offline data analytics (call centre or store data analysis), and much more. In simple terms, it drives business growth by delivering actionable insights and strategies to optimise your digital portfolio. Learn more about digital analytics services offered by our agency.

Digital Analytics helps you better understand your digital performance by analysing quantitative and qualitative data. It covers a wide analytics ecosystem namely web analytics, marketing analytics, mobile app analytics, offline data analytics (call centre or store data analysis), and much more. In simple terms, it drives business growth by delivering actionable insights and strategies to optimise your digital portfolio. Learn more about digital analytics services offered by our agency.

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Website Analytics

Digitxl's web analytics service offers comprehensive insights into website traffic, marketing channels, and user behavior. As a leading web analytics agency, we provide expert consulting to help businesses understand and measure their online presence effectively. With our expertise in website analytics, we empower businesses to optimise their digital strategies and drive growth.

Digitxl's web analytics service offers comprehensive insights into website traffic, marketing channels, and user behavior. As a leading web analytics agency, we provide expert consulting to help businesses understand and measure their online presence effectively. With our expertise in website analytics, we empower businesses to optimise their digital strategies and drive growth.

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Tagging & Implementation

Our Analytics implementation experts work with your team to define the overall measurement strategy. i.e what and how your digital data needs to be collected on your platforms to help you make informed business decisions. We are Google Analytics & Adobe analytics certified experts and can help you from the initial discovery to the implementation phase. Read more about our tagging processes.

Our Analytics implementation experts work with your team to define the overall measurement strategy. i.e what and how your digital data needs to be collected on your platforms to help you make informed business decisions. We are Google Analytics & Adobe analytics certified experts and can help you from the initial discovery to the implementation phase. Read more about our tagging processes.

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Reporting

As an analytics agency, we strongly believe that a good reporting dashboard should be self-explanatory and tell the story at first glance. As a result, we use various data visualisation techniques and tools to report our data in the simplest manner. We can help you build and deliver reporting dashboards using some of the most popular reporting platforms, including Tableau, Data Studio, Power BI, and Dataroma. Our focus is to provide you a holistic view of your performance, by using online and offline data sources.

As an analytics agency, we strongly believe that a good reporting dashboard should be self-explanatory and tell the story at first glance. As a result, we use various data visualisation techniques and tools to report our data in the simplest manner. We can help you build and deliver reporting dashboards using some of the most popular reporting platforms, including Tableau, Data Studio, Power BI, and Dataroma. Our focus is to provide you a holistic view of your performance, by using online and offline data sources.

Analytics Strategy Stages

Our analytics strategy is delivered in 5 stages.

Step 01

Discover

In this stage, we work with your business to understand the current stage of your digital journey, and finalise the outcomes we want to achieve from your digital portfolio.

Step 02

Measure

Using analytics tools like google analytics or adobe analytics, we will help you measure the performance of your portfolio and digital marketing campaigns.

Step 03

Visualise

We help you to create visual dashboards to portray your digital performance and drive actionable insights using tools like Tableau, Data studio, Dataroma, etc.

Step 04

Analyse

We read and analyse your digital data to understand the discrepancies and anomalies that can negatively impact your business results.

Step 05

Optimise

Using data analytics, our analytics team can deliver optimisation recommendations and ensure your customers are really satisfied with your digital user experience.

  • Discover

    In this stage, we work with your business to understand the current stage of your digital journey, and finalise the outcomes we want to achieve from your digital portfolio.

    01

    Step
  • Measure

    Using analytics tools like google analytics or adobe analytics, we will help you measure the performance of your portfolio and digital marketing campaigns.

    02

    Step
  • Visualise

    We help you to create visual dashboards to portray your digital performance and drive actionable insights using tools like Tableau, Data studio, Dataroma, etc.

    03

    Step

  • 04

    Step
    Analyse

    We read and analyse your digital data to understand the discrepancies and anomalies that can negatively impact your business results.

  • 05

    Step
    Optimise

    Using data analytics, our analytics team can deliver optimisation recommendations and ensure your customers are really satisfied with your digital user experience.

Digital Analytics

Digital Analytics can help you deliver the full potential from your digital ecosystems including websites, apps, and marketing channels. As a leading Digital analytics agency, we can provide a wide range of services to your internal teams, including consulting and resourcing support. We are an Adobe and Google certified digital agency with extensive experience in digital analytics and optimisation. Our partnerships with Google, Adobe, Observe point, Contentsquare, and other leading organisations can help accelerate your digital transformation roadmap.

Web Analytics Audit & Implementation

Heatmap Analytics

Adwords & Marketing Analytics

Facebook & Social Media Analytics

Internal Search Analytics

Funnel dropout analytics

Email & Mobile App analytics

Customer Segmentation & Audience Targeting

Our Tag Implementation Process

Step 1

Discovery

Audit current data collection process and reporting across key user journeys

Step 2

Solution Design

Create analytics solution design (documentation) & tagging strategy

Step 3

Datalayer

Defining datalayer and data attributes to be captured in your ecosystem

Step 4

Tag Manager

Deploying tag management solutions ( e.g. Google Tag Manager, Adobe Launch, Ensighten or Tealium)

Step 5

Data Collection

Tagging key events & dimensions that can be used for analysis.

Step 6

Governance

Deploying data governance model using tools like observepoint and setting up alerts.

Reporting

We have helped multiple small businesses to large enterprises to strategize and implement their analytics strategies. Contact us to discuss your analytics requirements.

  1. GA 360 or Adobe workspace custom dashboards.
  2. Digital Marketing Attribution dashboards
  3. Social media & paid ads dashboard
  4. Funnel conversion dashboard
  5. Product performance dashboards
  6. Sales performance dashboards (Online and offline sales)
  7. Customised Reports & Analytics dashboards
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We have helped multiple small businesses to large enterprises to strategize and implement their analytics strategies. Contact us to discuss your analytics requirements.

Real reviews from our clients

Our Digitxl consultant has helped us to automate our Adobe Analytics & datalayer implementation by working with our DevOps teams. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data & confidently share the insights with our teams.

Damanpreet Kaur
Damanpreet Kaur

Digital Analytics Lead

Improved Our Digital Data & Analytics Substantially!

Working with DigitXL has been an incredibly seamless experience, and their services are genuinely first-class. Their dedication to providing Adobe Analytics playbooks and reporting has yielded significant outcomes for our team. All in all, we highly endorse DigitXL for their outstanding digital solutions. 👌

Laura Campuzano
Laura Campuzano

Digital Insights Lead

Adobe Analytics Resourcing & Partnership Has Been Fruitful!

I highly recommend DigitXL for their outstanding analytics expertise, strategic thinking, and dedication to meeting customer requirements. Tapan and his team at DigitXL have a comprehensive approach that aligns with business/campaign objectives.

Yannick Pierre
Yannick Pierre

Head of Digital

Detailed Visibility On Our Ecommerce Sales Funnel & User Interactions!

Digitxl's consulting in Adobe Analytics reporting and playbook designs has been invaluable. Truly appreciate the expertise and hands-on approach!

Sakshi Sukhla
Sakshi Sukhla

Digital Analytics Lead

Very Detailed Expertise In Data Collection & Adobe Analytics!

Our service from Tapan and the DigitXL team has been outstanding. Very professional and respectful service and treatment of our team while managing expectations of executive management and providing genuine, research based feedback and results and coaching for the whole team.

Abbey Cooper
Abbey Cooper

Marketing Director

Digitxl’s Professionalism & Approach Is Outstanding!

Our ecommerce team has greatly benefited with the engagement with Digitxl team. They have tagged our website with right Google Analytics events, enabling detailed analysis on our users car abandonment rates. The Data Studio dashboard has really simplified the reporting process, proving timely insights to entire team. We are really happy with the consultation and prompt support provided by the team.

Bec Wilson
Bec Wilson

Founder & CEO

We Love The Insights From Our Looker Studio Dashboards!

Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.

Daniel W
Daniel W

Co-Founder

Conversion Rates Have Gone Up From 1% to 3.5% With Digitxl.

We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts. While there is still plenty to do, I am confident that we are now on the right path with the help of Digitxl. I would recommend them to any business who are looking to gain visibility of their digital marketing performance and improve their online presence.

Nithiya B
Nithiya B

Marketing Manager

Measurement & Reporting Champions! Thanks Team.

FAQs

Digitxl team can help you with the current setup of the google analytics audit & also create advancedmeasurement strategies. Below are some questions that our customers often ask.

Digital analytics is the process of collecting, analysing, and interpreting data from digital platforms to gain insights into user behaviour, website performance, and online marketing effectiveness.

We tailor reporting based on client requirements. Options include BI dashboards like Tableau or PowerBI, and analytics platforms such as Adobe Analytics or Google Analytics (GA4), ensuring a customised and insightful approach to data presentation.

Digital analytics provides valuable insights into user behaviour, website performance, and marketing effectiveness. By leveraging these insights, businesses can optimise their strategies, enhance user experience, and maximise their online presence, leading to improved ROI.

DigitXL stands out through a combination of expertise, personalised solutions, and a client-centric approach. Our team of seasoned professionals is dedicated to understanding your business goals and tailoring analytics strategies to meet your specific needs.

A marketing agency focuses on creating and implementing marketing strategies, while an analytics agency specialises in data analysis, providing insights and optimization recommendations based on the performance of digital assets and campaigns.

At DigitXL, we specialise in a wide range of digital analytics services, including website analytics, conversion rate optimization, user behaviour analysis, and data-driven insights. Our goal is to help businesses make informed decisions based on actionable data.

We prioritise the security and confidentiality of your data. Our analytics processes adhere to industry best practices, and we implement robust security measures to safeguard your information. Rest assured, your data is handled with the utmost care and professionalism.

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